Free resources
Free SEO templates, checklists and tools
Every one is free, with no sign-up, and made from the way we work for clients. Last updated 22 October 2026.
Templates
Template
SEO audit template
The checklist behind our audits: technical, on-page, content, links and AI search.
Template
SEO content brief template
The brief we write for every article: intent, keywords, outline, sources, links and checks.
Checklists
Checklist
AI search checklist
The AI search work we do for AEO and GEO, each item with how to check it.
Tools
Tool
Meta title and description checker
A live desktop and phone preview, with character counts and warnings at our own limits.
Tool
llms.txt generator
Build an llms.txt file in the llmstxt.org format, in your browser.
Want a person to look at your site instead? The free audit names two or three real problems, and how to fix them.
Prefer a person to check your site?
Two or three real problems, and how to fix them. Free, no call needed.