SaaS SEO agency

SEO and AI search that brings demos, not just traffic

We fix the site, publish around the searches your buyers make, and report what moved on one page your CMO can read.

Dices Agency is a SaaS SEO agency for founders and marketing teams. We help search bring demos, not just visits. We fix the site and publish around the searches your buyers make.

We also track the questions they ask AI tools. Every month you get one page your CMO can read, with numbers from your own accounts.

Plans start at $1,500 a month. Start with a free audit: two or three real problems on your site.

Every result on this site shows its date and its source. How we source every number

Straight answers

What SaaS marketing teams worry about

Three worries we hear most, with our answer to each. One idea per card, so the page is easy to pass to your CMO.

Paying for months without knowing if it works

Our answer

Every monthly report shows early signs from month one: impressions, pages climbing and the work done. You never wait three months to see whether anything is happening.

Not knowing if the numbers are real

Our answer

Every number comes from your own Search Console and Analytics, with its source. You can open the same figures yourself at any time.

Looking bad in front of the boss

Our answer

A one-page summary sits at the top of every report, written for the person above you. It shows what moved, what we did and what comes next.

The basics

What SaaS SEO is, and what actually drives growth

SaaS SEO gets a software product found by the people who buy it, in Google and in AI answers. Growth comes from three things working together.

A site Google can read: pages that load, link and get indexed cleanly. Pages that answer buyer searches: comparisons, use cases and articles in the words buyers use. Enough authority to compete: links from real sites that cover your topic.

Most SaaS sites are missing one of the three. The free audit shows which one.

Software buyers also search in stages. First the problem, then the category, then the tool names. Each stage needs its own pages.

For SaaS, success is counted in demos and trials, not visits. So we check that tracking before we report on anything.

The method

SaaS SEO services: what we fix, publish and build

Four steps, in this order: Fix. Publish. Build. Prove. The work is done for you: fixes, pages and links, not a list of advice for your team.

Fix: the site, the tracking and the pages that already rank

Technical problems come first, including broken blog posts and dead pages. So do the pages that already get traffic, because the quickest wins live there.

Demo and trial tracking is checked first too, so the report counts what matters. No risky change goes live in a hurry.

Publish: comparisons, use cases and articles

New and rebuilt landing pages and articles around buyer searches. Each is written so Google and AI answers can both use it. Articles run up to 1,500 words, with keyword research and a brief.

Teams that only need writing can hire us as a SaaS content marketing agency, through our content plans.

Build: links from real websites

Links that pass our written quality bar, each reported with its URL, DR, traffic and anchor.

Growth includes 3 links a month and Scale includes 6. On Starter, you can add a link package.

Prove: one page your CMO can read

One page each month, with numbers from your own accounts and their source. Growth adds a monthly call, and Scale reports every two weeks.

Reporting

What your CMO sees at month three

One page at the top of the report, written for the person you report to. It shows what happened, with a source for every number.

On that page

Impressions in Search Console, month by month
The pages that matter, and where they moved
The work that got done
The first conversions, with tracking checked first
A clear plan for the next three months

It is one page, so it can be forwarded as it is. Every number on it comes from your own accounts, with its source. Growth adds a monthly call to walk through it.

Buyer pages

Alternative and comparison pages

Pages for the searches buyers make when they are close to choosing. Think alternatives to a named tool, or one tool against another.

They state facts plainly and show who each tool suits. Anything we cannot confirm stays out.

Use-case and feature pages

One page per job your product does, and per buyer it serves. Each is written in the words buyers use, not your internal feature names.

Each page leads to a demo or trial step, so the report can count what the page brings.

B2B SaaS SEO for buyers who compare before they book

B2B buyers compare tools, look for alternatives and ask AI tools for a shortlist before they book a demo. Two page types meet them at that moment.

This is the kind of search where Google’s AI answer named Clustdoc in August 2026.

AI search

Who AI tools name when your buyers ask

Your buyers ask AI tools for a shortlist before they book a demo. We track those questions and show who gets named in the answers, before and after our work.

It is mostly the same work as good SEO, done properly. A site that can be read and pages that answer real questions both help. So does authority from other sites.

Every SEO plan includes it, with 25, 50 or 100 buyer questions tracked. It is never a separate add-on. Generative engine optimization has its own page with the full method.

The choice

In-house team or Dices: what each covers

A plain look at the choice SaaS teams weigh. In-house means hiring and managing the writing, technical SEO, links and reporting yourself.

Writing

Building SEO in-house: You hire and manage writers who know SEO and your product.
One plan from Dices: Articles and landing pages every month
AI-assisted, with a person checking every piece.

Technical SEO

Building SEO in-house: You need someone who can find and fix crawl and indexing problems.
One plan from Dices: Fixes made on your site
Each one explained before it goes live.

AI search tracking

Building SEO in-house: You pick the tools and track the questions yourself.
One plan from Dices: Buyer questions tracked in every plan
25, 50 or 100 of them, with who gets named.

Reporting

Building SEO in-house: You pull the numbers and write the summary for your CMO.
One plan from Dices: One page a month
Numbers from your own accounts, each with its source.

Terms

Building SEO in-house: Salaries, tools and notice periods, set by your own contracts.
One plan from Dices: 3 months to start, then month to month
Every price is on the page before any call.

The two can work together. Your team owns the product voice, and we do the fixes, pages and links.

Where we learned it

Speed from harder markets, checks from people

Crypto, casino and social media growth taught us speed. Those markets need results in weeks, and the same system now works for SaaS.

AI does the research, the first drafts and the routine checks. People who know SEO decide what we do, check every piece and sign it off. That is how we keep the pace without the filler.

How we use AI is set out in full.

Prices

SaaS SEO prices

Prices are on the page, in US dollars, before any call. The AI SEO plans in full show what each includes, and every plan and price sits on one page.

SEO plans

From $1,500

a month

Recommended

Growth, $3,000 a month. Built for SaaS with some traction.

Content plans

From $480

a month

AI-assisted or fully human, with a person checking every piece.

Deep audit and 90-day plan

$1,500

for one site, $2,500 for large sites

Credited in full to the first month if a plan starts within 30 days.

3 months to start, then month to month with 30 days notice.
Paid monthly in advance.
10 percent off when three months are paid up front.

Questions SaaS teams ask us

SaaS questions only. General questions about guarantees, who works on your account and leaving are answered on our homepage and About page.

What is SaaS SEO?

SaaS SEO gets a software product found by the people who buy it, in Google and in AI answers. It needs a site Google can read, pages that answer what buyers search, and enough authority to compete. Most SaaS sites are missing one of the three, and an audit shows which.

How much does SaaS SEO cost per month?

Most SaaS teams with some traction fit Growth, at $3,000 a month. Plans run from $1,500 to $5,500 a month, and Custom starts at $8,000. AI search tracking is in every plan, and every price is on our pricing page.

What is included in a SaaS SEO retainer?

Technical fixes, alternative and comparison pages, use-case pages, articles around buyer searches, and links. We check demo and trial tracking first and track the questions buyers ask AI tools. You get one page a month your CMO can read. Development beyond SEO fixes goes to your developer or is quoted.

How long before SEO shows up in demo bookings?

We do not forecast a date or an ROI, because nobody controls Google. Technical fixes can show within weeks, and content usually takes three to six months to really move. The first demos from search show in the report as they come, with tracking checked first.

What should I look for in a B2B SaaS SEO agency?

Proof in software, with dates and sources. Experience with the pages SaaS buyers compare: alternatives, comparisons and use cases. Demo tracking checked before anyone reports on it, and AI answers tracked inside the plan. Then ask for a free audit and judge the findings.

Let us look at your site first

Two or three real problems on your site, and how to fix them. No call needed.

Or book the deep audit for the full picture and a 90-day plan.