iGaming and casino SEO agency
Casino and betting SEO that ranks where it is hardest
Reviews, guides, technical fixes and links for operators and affiliates.
Read more
Dices Agency is an iGaming SEO agency for casino and betting sites. We work for operators and affiliate site owners, often after a Google update has cost them rankings.
Every month we fix what holds the site back. We publish reviews and guides around the searches that bring your visitors, and build links from real sites. Start with a free audit: two or three real problems on your site, and how to fix them.
Every result on this site shows its date and its source. Every claim carries its source
Who it is for
- Casino affiliates
- Betting affiliates
- Operators and sportsbooks
An iGaming SEO agency for operators and affiliates
We work for casino and betting affiliate site owners. We also work for SEO and content managers at operators, who answer to a budget owner. Most come to us after a Google update cost them rankings, or when their reviews stopped working.
Our team works from Skopje on European hours, with clients in the US, the UK, Europe and Australia.
Casino and betting affiliates
Affiliate owners usually need volume: reviews, guides and comparison pages every month, plus links in the iGaming price band. Content plans for reviews and guides and link packages fit them best.
Run many sites at once? Our content for affiliate site networks spreads the work across them, with a cap per site. Each site keeps its own format.
Operators and sportsbooks
Operators usually need technical fixes on large sites and landing pages that answer the search. They also need a monthly report their budget owner can read in a minute.
Our SEO plans fit them, and every change is explained before it goes live. Development beyond SEO fixes goes to your developer, or we quote it first. See what each SEO plan includes.
Straight answers
Three worries we hear from casino and betting sites
These are the worries casino and betting teams raise most, with our answer under each.
Worried about penalties
Our answer
Our answer
No risky changes to a live site in a hurry, and no shortcut that puts the site at risk. Every change is explained to you before it goes live. Anything we get wrong, we fix at our cost.
Worried about thin reviews
Our answer
Our answer
A person reads every review and guide, fixes what the checks missed and signs it off. Only then does it reach you. A final plagiarism and AI detection check follows, with your tools, or Copyscape and Grammarly if you name none.
Worried the agency will go quiet
Our answer
Our answer
You get one owner for your account, with a team behind them. Replies come within one working day on Starter, and the same working day on Growth and Scale. Every month ends with a report, so you always see what was done.
For buyers
Four questions to ask an iGaming SEO agency
Ask every agency on your list the same four questions. These are our answers, for casino and betting sites only.
How do you price casino and betting links?
These links take more work to place on real, related sites. The price shows what kind of site you pay for.
Our answer
Our answer
In their own price band, apart from the standard one. Every link passes our written bar, and niches above the band are quoted first.
Who reads each review before it goes live?
A thin or wrong review can cost a page its place, and readers notice.
Our answer
Our answer
A person who knows SEO reads, fixes and signs off every review. A final plagiarism and AI detection check follows.
What do you do first after a ranking drop?
After an update, the order of the work decides how much time you lose.
Our answer
Our answer
We find which pages and searches lost ground in your own Search Console. Then we fix, rewrite and rebuild links, and report monthly.
Do you work for affiliates, operators or both?
Affiliate sites and operators need different work, and different plans.
Our answer
Our answer
Both. Affiliates usually fit content plans and link packages. Operators usually fit the SEO plans.
The method
What our casino SEO agency does every month
The same four steps every month, in casino and betting terms: Fix. Publish. Build. Prove. We do the work: fixes, pages and links, not a list of advice.
Fix: technical problems and pages that already earn traffic
Crawl and indexing problems, broken pages and slow templates come first. So do the pages that already earn impressions, because the quickest wins live there.
On Starter the work opens with a full audit, then the fixes. Growth and Scale keep fixing and monitoring every month. Every change is explained first.
Publish: casino reviews, betting guides and comparisons
New reviews, guides and comparison pages every month, around the searches that bring your visitors. Each is written so Google and AI answers can both use it.
Every piece runs up to 1,500 words, with keyword research, a brief and on-page work. A person checks every one.
Build: links from real sites on related topics
Links from real sites with real traffic, placed inside the article text. Each is reported with its URL, DR, traffic and anchor.
Casino and betting links sit in their own price band. We always tell you that links are placed on other people’s sites.
Prove: a one-page summary your budget owner can read
A one-page summary sits on top of every report. It shows impressions in Search Console, the pages that matter moving up, the work done and next month’s plan.
The first conversions show once the tracking is checked. Every number comes from your own Search Console and Analytics, with its source.
After an update
What we do first after a ranking drop
First we find which pages and searches lost ground, in your own Search Console. Then we look for the cause, fix what can be fixed and report the recovery as it happens.
What we check first
Pages and searches that lost ground
Found in your own Search Console, before and after the update.
What we do about it
Report the recovery every month
Those pages and searches lead each report, so you see what comes back.
What we check first
Technical changes
Templates, redirects, indexing or speed that changed around the drop.
What we do about it
Fix
We fix what can be fixed, and explain each change before it goes live.
What we check first
Thin or outdated reviews
Pages that no longer answer the search as well as the pages above them.
What we do about it
Rewrite
We rewrite what needs it, and a person checks every page before it goes back up.
What we check first
Weak or risky links
Links from sites with no real traffic, or with no related topic.
What we do about it
Rebuild links
New links from real sites that pass our written bar, each one reported.
There is no promised recovery date, because nobody controls Google. You see each step in the report as it happens.
Casino and betting search
- Crowded results
- Links cost more
- Updates hit harder
How casino SEO differs from regular SEO
Casino and betting results are crowded. Links cost more to place, and one Google update can take a site’s traffic with it. There is little room for error.
So here is how we compete. We fix the site first, then publish pages that answer the search better than what ranks now. We build links against a written bar.
And we take no shortcut that puts the site at risk. A quick win that costs you the site after the next update is not a win.
Why gambling SEO links have their own price band
Casino and betting links take more work to place on real sites with related topics. Fewer sites qualify, and each one needs more checking. So they have their own price band instead of the standard one.
You see that price before you buy, never after. A niche that needs sites above the band gets its own quote first.
Prices
iGaming SEO prices
Prices are on the page, in US dollars, before any call. Every plan and price is also on our pricing page.
- Crypto, iGaming and finance plans cost 25 percent more.
- 3 months to start, then month to month with 30 days notice.
- Paid monthly in advance.
- 10 percent off when three months are paid up front.
Our standard
Links and reviews we put our name to
Two rules we work to, in short. The full versions live on their own pages.
Every link
Every link passes a written bar. It sits on a real site with DR 30 or more and at least 1,000 organic visits a month.
The site covers a related topic, and the link sits inside the article text.
Every review
AI does the research and the first drafts. A person who knows SEO then checks every review and signs it off.
Nothing reaches you before that sign-off.
Where we started
- Writing firstArticles for clients, then the SEO around them.
- SEO in hard marketsCrypto, casino and social media growth.
- Systems plus people todayOur systems do the heavy lifting, and people check every piece.
Our roots in casino and crypto SEO
We started with writing. Clients kept asking for more: keyword research, then content strategy, then technical audits. SEO grew out of the writing.
We learned it in crypto, casino and social media growth. Those markets need results in weeks, not months, and nothing polite ranks there. They taught us speed, and they taught us to check everything.
Today our own systems do the heavy lifting. A smaller team checks every piece, and every claim carries its source. Casino and crypto are still where we learned the most, and we still work in both.
For launches, there is our crypto SEO and launch content. For proof, read the dated results in our case studies.
Questions about iGaming SEO
Casino and betting questions only. General questions about hiring us are answered on the homepage.
How do you compete in casino SEO?
We fix the site first, because technical problems and pages that already get traffic hold the quickest wins. Then we publish reviews and guides that answer the search better than the pages above you. Then we build links from real sites in the iGaming price band. We take no shortcut that puts your site at risk.
What do iGaming SEO services include?
They cover technical fixes and new reviews, guides and comparison pages every month. They also cover links in the casino and betting price band, and help after a Google update. Every plan tracks the questions your buyers ask AI tools, and each month ends with a one-page report. Development beyond SEO fixes goes to your developer or is quoted.
How much does casino SEO cost?
SEO plans start at $1,500 a month. Crypto, iGaming and finance plans cost 25 percent more, because the competition and the links cost more. iGaming link packages start at $1,400 a month. Every plan starts with 3 months, then runs month to month with 30 days notice.
How long does recovery after a Google update take?
Nobody can promise a date, because nobody controls Google. Technical fixes can show within weeks. Rewritten and new content usually takes three to six months to really move. You see each step in the monthly report, with numbers from your own Search Console and Analytics.
Are your links safe for casino and betting sites?
We only place links that pass our written bar. That means real sites with real traffic, on a related topic, with the link inside the article text. We never use private blog networks or link farms. Each link is reported with its URL, DR, traffic and anchor. If one drops within six months, we replace it. The full bar is on our link building page.
Do you work with casino affiliates as well as operators?
Yes. Affiliate owners usually need reviews, guides and links at volume, so content plans and link packages fit them. Operators often need technical fixes and a report their budget owner can read, so the SEO plans fit. Running many affiliate sites? See our content for affiliate networks.
Do you cover betting as well as casino?
Yes. We write casino reviews, sportsbook and betting guides, and comparison pages, each around the searches that bring your visitors. The same checks apply to every piece. A person signs it off, then a final plagiarism and AI detection check runs with your tools.
Find out what is holding your casino site back
Two or three real problems on your site, and how to fix them. No call needed.