What we check and fix

What our technical SEO covers

Ten areas, in three groups. Each one is real work from how we run technical SEO, and each fix comes with what it holds back.

Crawling and indexing

  • Indexing. Which pages Google has indexed, and why the others are not.
  • robots.txt and sitemaps. Search engines can reach what matters and skip what does not.
  • Canonicals and duplicates. One clear version of each page, so pages do not compete.
  • Redirects and broken pages. Old addresses reach their new page in one hop, and nothing links to a 404.

Structure and links

  • Site structure. The pages that sell sit a few clicks from the homepage.
  • Internal links. Related pages link to each other with anchors that name the topic.
  • Pages nobody links to. We find them, then link them or retire them.

Speed and rendering

  • Core Web Vitals. Loading, response and layout shift on your key page types.
  • Rendering. Search engines can see the content your visitors see.
  • Page weight. Heavy images, scripts and plugins that slow every page.

A person checks every finding before it reaches you. Read how we check our work.

Want to know which of these your site has?

Two or three real problems, and how to fix them. Free, no call needed.

Plans

Which plans include technical SEO

Technical SEO is part of every monthly SEO plan. Here is what each plan includes, word for word from our pricing page.

Starter

From $1,500 a month

Technical SEO: Full audit, then the fixes.

Growth

From $3,000 a month

Technical SEO: Ongoing fixes and monitoring.

Scale

From $5,500 a month

Technical SEO: Ongoing fixes, priority.

  • 3-month minimum, then month to month with 30 days notice.
  • Paid monthly in advance.
  • 10 percent off when three months are paid up front.
  • 20 percent off for agencies that resell.
  • Crypto, iGaming and finance plans cost 25 percent more.
  • Other languages plus 20 percent.

Development beyond SEO fixes, such as new features or a rebuild, is quoted separately.

How it works

How technical SEO works, step by step

Technical SEO is the Fix step of our method, and it comes first. Four steps, in the order the work happens.

Numeral 01

1. Audit

We crawl the site, read Search Console and list what blocks crawling, indexing and speed.

Numeral 02

2. Plan

Every fix is ranked by what it should move and the work behind it. Quick wins go first.

Numeral 03

3. Fix

We make the SEO fixes, or brief your developer when the change sits in your code.

Numeral 04

4. Check

We crawl again, compare with the dated start and report what changed. Then the next round begins.

On timing, plainly: technical fixes can show within weeks, content usually takes three to six months to really move.

What you get

What you get at the end

A plan and a record, not a pile of advice. Every finding is dated, so the next check compares against it.

  • A list of technical problems, each with what it holds back and how to fix it
  • Every fix in priority order, quickest wins first
  • The fixes made, or briefs your developer can act on
  • A dated before and after for each fix, from a fresh crawl and Search Console
  • A monthly one-page report on what changed

When it matters

When you need technical SEO

Four moments when technical problems cost the most.

Traffic dropped after a change

A redesign, a new theme or a plugin update, and pages fell out of the index. Common on SaaS sites after a rebuild.

A big catalogue

Thousands of product and filter pages, many of them duplicates. The crawl budget goes to the wrong pages.

A new site before a launch

A crypto project with weeks to go before a sale needs pages indexed fast, not in three months.

Many similar pages

Review and comparison sites with hundreds of near-identical pages that compete with each other.

Two ways in

Technical SEO in a monthly plan, or a deep audit first

Start with a one-off deep audit, or have the fixes run every month.

The deep audit on its ownInside a monthly SEO plan
A full technical audit, from $1,500 for one site, paid once.A full audit, then the fixes, from the first month.
A 90-day plan any team can act on.Ongoing fixes and monitoring on Growth and Scale.
You or your developer make the fixes.We make the SEO fixes, or brief your developer.
Credited in full to your first month if a plan starts within 30 days.Reported every month, with dated before and after.

Our terms

Plain terms, every time

  • Free first steps with no call needed.
  • The deep audit is credited in full to your first month if a plan starts within 30 days.
  • A 3-month minimum, then month to month with 30 days notice.
  • You keep everything, with logins back the same day.
  • A person checks every piece.

Part of our services

Part of our SEO services

Technical SEO is part of every monthly SEO plan, next to on-page work, content, links and AI search.

Technical SEO: questions buyers ask

What technical SEO covers, who does it and how it fits with your developer.

What do technical SEO services include?

They make sure search engines can crawl, render and index the pages that matter. Ours cover indexing, robots.txt and sitemaps, canonicals, redirects, broken pages, site structure, internal links and speed.

For most fixes, yes: an editor account in your CMS, plus Search Console. Changes in your code go to your developer as a written brief, unless you ask us to make them.

Both. The deep audit is a one-off, from $1,500. Inside a monthly plan, Starter covers a full audit and the fixes, and Growth and Scale keep fixing and monitoring every month.

Yes. We write each fix as a brief your developer can act on, with what to change, why and how to check it.

Our technical team runs the audits and the fixes, and a person checks every finding. Meet them in the team section.

Find what is holding your site back

Two or three real problems on your site, and how to fix them. Free, no call needed.